World’s first Mercedes-Benz branded city to rise in Dubai with Dh30 billion investment
Binghatti Developers, one of Dubai’s leading luxury developers, has joined forces with automobile giant Mercedes-Benz to build Mercedes-Benz Places – Binghatti City, a mega scale project boasting an investment value of Dh30 billion. The project is set to be officially launched on 14 January 2026.
Binghatti Developers, one of Dubai’s leading luxury developers, has joined forces with automobile giant Mercedes-Benz to build Mercedes-Benz Places – Binghatti City, a mega scale project boasting an investment value of Dh30 billion. The project is set to be officially launched on 14 January 2026.
Spanning 10 million square feet in Meydan, Mercedes-Benz Places – Binghatti City is a multi-tower branded city encompassing residences, cultural and leisure districts, retail boulevards, parks and green corridors, mobility hubs, wellness and sports zones, dining, entertainment, and community spaces.
Chairman Muhammad BinGhatti stated, “To partner once again with Mercedes-Benz is a testament to our shared philosophy of excellence, precision, and timeless design. Mercedes-Benz Places – Binghatti City is envisioned as a world-class urban experience, a place where luxury and innovation converge to create a complete city within a city. This masterplan will become one of Dubai’s most distinguished destinations and a true symbol of elevated living.”
The project marks the latest collaboration between Binghatti and Mercedes-Benz following the success of Mercedes-Benz Places Dubai. It is also Mercedes-Benz’s second branded residential development with Binghatti and the first masterplanned community in Binghatti history.
Mathias Geisen, Member of the Board of Management of Mercedes-Benz Group AG, Marketing & Sales, said, “Creating extraordinary experiences for our customers is at the core of who we are. With our next branded real estate project ‘Mercedes-Benz Places – Binghatti City’ in Dubai we are taking this promise to a new level, shaping destinations where our brand becomes something you can truly call home.”
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