Samana exhibits sustained momentum with 7 launches and Dh2.2 bn sales amid uncertainty
Samana Developers, one of Dubai’s top-performing real estate development firms, sustained an upward growth trajectory during the regional crisis, strengthening its portfolio with seven launches between February and September, taking the total count of projects to 54. The developer is gearing to close this year on a high-note, as briefed by CEO Imran Farooq during a press meet.
Samana Developers, one of Dubai’s top-performing real estate development firms, sustained an upward growth trajectory during the regional crisis, strengthening its portfolio with seven launches between February and September, taking the total count of projects to 54. The developer is gearing to close this year on a high-note, as briefed by CEO Imran Farooq during a press meet.
Samana has scheduled the delivery of four properties in the next three months and the reveal of a premium company under its brand in November. It will also foray into Ajman with a waterfront project in Al Zorah. Project details will be announced in the upcoming months. Plans to build in Abu Dhabi are currently under “active negotiations”, the CEO revealed to Gulf Property.
Established in 2017 by Imran Farooq, Samana Developers launched its first project in 2018 which was completed in eight months. Since then, it has announced 54 developments, with the 50th announced in May 2026. Samana was consecutively recognised as one of the top ten largest developers in the last three years, securing the fifth place in 2025.
The developer recorded Dh2.2 billion worth of sales since March and unveiled seven projects when geopolitical tensions compelled many developers to postpone launches. Imran attributed the company’s consistent performance amid the crisis to fiscal prudence, good financial planning and in-house operations. All the projects are self-funded with limited bank involvement.
“We are very disciplined. The significant payment comes from the customer. So [borrowing from banks] is very limited. Our debt to asset ratio is nine percent,” Imran stated.
Past incidents, particularly the global recession of 2008 that crushed businesses, have shaped the CEO’s philosophy of adhering to sustainable growth. This has conditioned the organisation to prepare ahead of unfavourable situations.
“Whether you were a developer in Dubai or anywhere in the world, [2008] was a difficult time. I still remember the fourth richest man in Germany who committed suicide by jumping in front of a moving train. We need to learn something from history: with leverage you go up, but you will come down faster.”
In addition to financial scrutiny, the developer has moved three central operations in-house: project design, sales and construction. This enables the company to control the pace of development without third-party interference. To date, 160,000 cubic metres of concrete and 56,000 tonnes of steel have been used across construction sites, with 700 technical staff deployed on-site.
The developer has an escrow balance of Dh2.48 billion that can cover construction, architectural planning, and direct project-related costs. Landbank worth Dh15 billion has been secured for the next 15 months. A total of Dh5.3 billion in asset value bolsters the developer’s portfolio.
Sales saw notable performance in the last couple of months. Post-crisis recovery was reported at 75-78 percent. 11 projects are completely sold out, while 31 recorded over 95 percent sale of units.
Looking ahead, Samana is preparing for a series of announcements, including its entry into the premium segment in November, its first development in Ajman and the delivery of four properties till end of 2026. It has also scheduled 16 more deliveries next year, along with scaling its portfolio with two master-community launches in mid-2027.
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