Construction begins on UDC’s Numaj in AlUla, KSA

AlUla Development Company (UDC), a Public Investment Fund (PIF) company in Saudi Arabia, has commenced the construction on Numaj, Autograph Collection, a 250-key hotel expected to open in 2027. It will be operated by Marriott International under the Autograph Collection Hotels brand.

John Pagano, Managing Director of UDC, said, “Numaj marks a clear step forward in our delivery agenda. As we move into construction, our focus is on executing high-quality, investment-ready developments that strengthen AlUla’s positioning, while shaping distinctive hospitality experiences that enhance its long-term appeal as a global destination and a vibrant community.”

Designed by GioForma, the project draws inspiration from AlUla’s natural landscapes, cultural heritage, and celestial history. The name “Numaj” is derived from the star system Nu Ursae Majoris, historically associated with AlUla as a guiding reference for ancient travelers. This narrative is reflected in a design concept rooted in discovery, light, and a deep connection to the land.

The development will offer a curated hospitality experience that blends refined resort living with immersive cultural and lifestyle elements. Guests will experience thoughtfully designed spaces that reflect AlUla’s identity, alongside a range of amenities including five dining venues, wellness facilities, and integrated business and leisure offerings.

Designed with sustainability at its core, Numaj is targeting Leadership in Energy and Environmental Design (LEED) Gold certification, incorporating environmentally responsible practices such as greywater reuse for irrigation, locally sourced materials, UV-resistant glazing, water-efficient landscaping, and energy-conscious lighting aligned with AlUla’s Dark Sky policy.

Numaj forms part of UDC’s growing portfolio of developments shaping AlUla into a global destination to visit, live, and invest in. Through its projects, UDC contributes to Saudi Arabia’s Vision 2030 by enabling sustainable tourism, unlocking investment opportunities, and supporting economic diversification.

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