Arada announces 172-unit residential project in London
Arada, one of largest developers in the UAE, is making its mark in London with the pre-launch phase of 100 Avenue Road, its new residential development in Swiss Cottage. The 172-apartment building is already under construction and is slated for completion in Q4 2028. The project is the developer’s first London launch following the acquisition of Regal – now Arada London - in September 2025.
Units at 100 Avenue Road range from approximately 422 square feet to 957 square feet. Layouts include Manhattan-style apartments to one-, two- and three-bedroom units, with each boasting a private balcony offering views of the London skyline.
The residences are offered on a 999-year leasehold basis and have been designed by Arada London’s in-house team, combining herringbone oak flooring throughout with underfloor heating, porcelain accessories and ambient night lighting in each bathroom. Kitchens are finished with stone worktops and integrated appliances, including wine coolers, washer-dryers and designer fittings throughout.
Ahmed Alkhoshaibi, Group CEO of Arada, said, “There are very few opportunities left in London to buy into an address like this: an established, deeply connected neighbourhood where new development of this scale is exceptionally rare and where long-term capital preservation is as compelling as the lifestyle on offer. 100 Avenue Road is exactly the kind of development Arada was built to deliver, where design, amenity and location work together to create a genuinely unique product, and we look forward to welcoming the first residents in 2028.”
Amenities include a swimming pool with vitality spa, sauna, steam room and treatment room, as well as a gym and active zones. Residents will also benefit from a 24-hour concierge and front-of-house team, alongside exclusive access to a residents’ lounge and library, private dining room, cinema, and virtual golf simulator.
Located in NW3, 100 Avenue Road sits between some of London’s best-known neighbourhoods, and is the tallest building in the Swiss Cottage, Hampstead, St Johns Wood and Belsize Park area. Nearby hotspots include Hampstead Village, known for its literary and artistic heritage; Primrose Hill, renowned for its panoramic city views; and the iconic Lord’s Cricket Ground, with a diverse mix of residents, giving it a distinctly cosmopolitan feel.
Positioned directly above Swiss Cottage Underground station, residents can reach central London quickly via the Jubilee line, with easy onward connections to world-class academic institutions such as the London School of Economics, Imperial College London and King’s College London, as well as key business districts such as the City and Canary Wharf. South Hampstead Overground and West Hampstead Thameslink are both within walking distance, adding further convenience for professionals and families alike.
With a pipeline of more than 17,000 homes, Arada London is one of London’s leading mixed-use developers, with expertise spanning residential, student accommodation, workspace and large-scale regeneration projects. It will oversee the full lifecycle of 100 Avenue Road, from development and construction through to design and asset management.