Alef Group introduces Palace Residences brand in Sharjah with the launch of Dh500 mn project
Alef Group, a premier real estate developer in Sharjah, has launched Palace Residences Al Mamsha, a Dh500 million branded residential project Al Mamsha district of Sharjah that will be developed in collaboration with Emaar Hospitality, the hospitality and leisure arm of Emaar Properties. This announcement marks the debut of Palace Residences brand in Sharjah.
Alef Group, a premier real estate developer in Sharjah, has launched Palace Residences Al Mamsha, a Dh500 million branded residential project Al Mamsha district of Sharjah that will be developed in collaboration with Emaar Hospitality, the hospitality and leisure arm of Emaar Properties. This announcement marks the debut of Palace Residences brand in Sharjah.
Palace Residences Al Mamsha offers one-, two-, and three-bedroom apartments. The development’s design features two interlocking towers, powder-coated metal façades, and floor-to-ceiling windows that flood the interiors with natural light. The architectural concept blends minimalism and modern functionality, creating a serene living environment that reflects Sharjah's rich cultural identity while addressing the needs of today’s residents.
Raed Kajoor Al Nuaimi, CEO of Alef Group, said, “This collaboration marks a defining moment for Sharjah’s real estate sector. As branded residences continue to gain momentum, driven by rising demand for quality, service-led living, and long-term value. Palace Residences Al Mamsha aligns with this evolving residential trend in Sharjah. By bringing the brand to Al Mamsha, we are introducing a development that seamlessly blends global standards of hospitality with the emirate’s cultural and community values. Our vision is not only to deliver a project of distinction but to establish Sharjah as both a destination for sophisticated urban living and a key contributor to the dynamic growth in the UAE’s real estate market.”
Palace Residences Al Mamsha delivers a robust mix of amenities, including adult and children’s swimming pools, a landscaped podium with shaded seating areas, fitness and wellness facilities, resident lounges, and nearly 300 basement parking spaces. The development also features event venues integrated within its serene setting.
Nicolas Bellaton, Head of Hospitality, Emaar Hospitality, added, “We are honored to collaborate with Alef Group in bringing the distinguished Palace Residences brand to Sharjah for the first time. This project embodies the richness and elegance of Arabian heritage, seamlessly integrated with contemporary design and world-class hospitality. Palace Residences Al Mamsha is a landmark development that reflects our shared vision of creating spaces that not only redefine luxury living but also celebrate cultural authenticity. Together with Alef Group, we are committed to crafting communities that inspire, connect, and elevate the lives of residents, offering a lifestyle rooted in sophistication, comfort, and a deep sense of belonging.”
Located in Sharjah’s thriving Al Mamsha district, the project forms the final component of the city’s meticulously planned urban master development along University City Road. With its pedestrian-friendly community design, Palace Residences Al Mamsha prioritises wellness, sustainability, and seamless access to vibrant cultural, retail, and F&B destinations, reflecting Alef Group’s human-centric vision and its commitment to shaping a more liveable, people-focused urban landscape in Sharjah.
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